For real estate offices and agents looking to make an investment in online marketing and technology.

Feature Enhancements & Performance Upgrades

Boston Logic’s development and design teams have been working on some key Sequoia System performance and feature upgrades that will propel our clients’ business into the new year. Here’s just a portion of what you can expect from the latest release:

LogicCMS (Content Management System):

◦    Trigger the Modal Lead Capture window on any page
◦    Export Dynamic Form submissions in a CSV file
◦    Enter a default page description for your meta data

Having the ability to trigger the Modal Lead Capture on any page within your site gives you yet another way to build lead acquisition mechanisms. If there’s content that users want to read or see on a page, you can ask them to sign in before accessing it. It’s also great functionality if you want to restrict special content to registered users/leads. Since Sequoia is able to track which page each lead signs up on, you now have better intelligence about that lead (i.e. what they’re looking for and specifically which types of content they’re interested in). This will only help you nurture a better relationship with that lead in converting them into a loyal client.

The added export tool for Dynamic Forms functionality lets users generate downloadable summaries of form submissions through the site. Jonathan Ufland, a new Sequoia user and Broker at Prudential Unlimited Realty, commented on the new tool,

“I love what you did on the export for dynamic forms. It works fantastically and will definitely help us with the adjustment to the new system.”

New Search Improvements:

◦    Allow leads to create a ‘Daily Search’ email from the sign-up modal
◦    Property Details and Search Results now show the neighborhood for a property in the address

We’ve added an option to the lead signup modal to automatically create a Daily Email Update from the search the lead just performed. There is now a check-box on the modal signup window to automatically create the daily email update. We save the search with the name “My first property search” so you and your clients know which search was saved during modal lead capture.

Property Details and Search Results now show the neighborhood for a property in the address section – this not only gives a more precise description at a glance, it puts valuable information on the location of the listing right in the H1 tag for the details page – this is GREAT for long-tail searches.

Social Media Updates:

Our Share buttons for all pages now share the page you are on, not just the homepage for the site. We’re now automatically adding a Share tool to property details pages if your site does not have the Share tool shown in the header. Also, Brokers now have the ability to edit any Sequoia blog post, not just their own blog posts.

System Performance Upgrades:

If you’ve noticed your search results, Town Pages, Luxury Buildings and MLS property photos loading even faster than they did before – it’s not the holiday madness setting in, it’s really happening! Search engines take page load speed into account when ranking your pages in their results. So, if you want to rank higher in Google, having pages that load faster will help you achieve your goal. Our development team regularly dedicates resources towards making all of our sites load faster – just one of the benefits of being on the Sequoia website platform!

For more information about all of Sequoia’s great features and functionality, check out our interactive User Guide or attend one of our weekly refresher trainings